About us

Our vision

Driving the evolution of serviced apartments and aspirational lifestyles, without boundaries.

Shama’s guiding principles

We create exceptional value for all stakeholders through:

" S.P.I.C.E.D. "

S - Passion for unparalleled Service
P - Business with integrity while driving Profit
I - Continuous Innovation in design and lifestyles
C - Cultivating careers in an inspirational workplace
E - Enthusiastic contributions to our communities and environment
D - Embracing Diversity

about us

Our story

The Shama brand was founded in 2001 and has since become the leading provider of boutique serviced apartments in the Hong Kong real estate market, with a varied portfolio of properties across prime commercial and residential districts.

In 2006, Morgan Stanley Real Estate acquired a majority interest in Shama, with Gaw Capital as a secondary shareholder. With the resources made available through these partnerships, Shama has put in place an ambitious growth plan that aims to make Shama the Asian market leader in its sector.

In early 2007, Shama took the first steps in implementing its growth plan when it entered the mainland China market with Shama Luxe at Xintiandi in Shanghai. This project not only marked Shama’s first property outside of Hong Kong, but is also the first in the portfolio to be branded under the newly launched premier tier "Shama Luxe".

Shama is now operating properties in Greater China and Thailand with many more forecasted in additional China cities and gateway cities across Asia.

ONYX Hospitality Group, the Thailand-based hotel management company, acquired Shama in mid October 2010. Now one of ONYX’s key brands, Shama has properties across prime commercial and residential districts in gateway cities in Greater China and Thailand.

About us

Our philosophy

Shama is a lifestyle provider. Shama’s philosophy is to provide serviced apartments that epitomise comfort, style and luxury. In every Shama city and at each Shama location, we adhere to four absolute tenets:



From furniture to fittings, Shama apartments combine hip style with supreme functionality. For each property our design team introduces local touches and creates welcoming spaces that reflect our East-meets-West heritage. All materials, from hand-knotted rugs to original artworks, are selected in-house to ensure comfort, quality and conformity with Shama’s vision.



Carefully chosen and fully researched, each Shama property is located in the heart of that city’s prime commercial and/or residential district. Our residents benefit in every way, including convenient transport links, proximity to cultural and entertainment venues, and easy access to essential amenities, such as grocery stores and laundry services.



We believe that an exceptional living experience requires an unrivalled standard of service. To meet these standards, we are committed to hiring and training the most experienced and qualified staff. The result is a team comprised of dedicated professionals who go out of their way to meet the needs of our tenants and who work continuously to improve our service quality in innovative and practical ways.



For many of our residents, their experience as an expatriate in a new city is one of the most exciting times of their lives. We aim to enhance this experience by creating a sense of belonging through our "no boundaries" programme, which fast tracks our tenants’ social lives by offering a personal concierge service, access to the city’s leading members-only clubs and fitness centres and a constantly updated selection of retail and dining privileges.

About us

Our brand

Our mainstream brand of luxurious boutique properties where both design and comfort blends in equal measure. Always located in neighbourhoods that brim with life and character, Shama appeals to discerning executives and families wanting more than just a stylish home but an aspirational lifestyle.

Our premier brand of serviced apartments all enjoy prestigious addresses and extensive clubhouse facilities. The spacious, contemporary interiors are exceptionally well appointed and serviced to exacting standards.

About us

Our investor

ONYX Hospitality Group - Company profile

ONYX Hospitality Group is a Thailand-based hotel management company that combines the expertise of a truly global executive team with the hospitality excellence for which Asia is renowned. Shama is ONYX’s luxury boutique serviced apartment provider that epitomises comfort, style and luxury.

ONYX offers a wide portfolio of hospitality brands, including the luxury Saffron portfolio, the market-leading Amari brand of hotels and resorts, and the all-new select service OZO.

ONYX today reaches beyond Southeast Asia to offer innovative management solutions across the Indian Ocean, Arabian Gulf, and the Asia-Pacific regions.

Partnership. Performance. Passion.

Learn more about ONYX